Introduction
Furniture brands are not only facing stiff competition from other brands and retailers, but they're also facing an ever-growing number of consumers who are taking advantage of digital mediums to shop. As such, brands must leverage every opportunity to engage with their audience. This is where content marketing comes in – it's a great way to share information about products, including how they were designed and manufactured. The key here is creating engaging content that can lead to organic growth. In this article, we'll discuss some key strategies used by top furniture brands on Instagram and what you can learn from them when promoting your brand's products or services through this platform.
Create more engaging product pages
As a furniture company, you know that your landing and product pages are an essential part of your business. They drive traffic to your site and help you convert visitors into buyers. The problem is that many brands need to realize how much more effective these pages can be - if using 3D assets. Show off your products in different environments. Or why not make your product come alive and move? Product pages need to be more interesting for consumers. Traditional product pages are boring!
3D experiences also offer more value to your customers, driving greater ROI than traditional videos.
in a recent study by the Institute of Practitioners in Advertising, 93% of consumers agreed that 3D content was engaging, and 96% felt it enhanced their experience when learning about a product or service. 3D experiences are more effective at driving sales because they are more immersive (62%) and interactive (48%). When it comes down to it, 3D experiences provide a better return on investment for brands than traditional videos ever could because they’re fun, engaging, informative—and oh yeah…they sell stuff too!
Turning viewers into customers
Whether you're using social media or a website, there are a few ways to turn viewers into customers.
- Create fun and informative content that people want to share. Make sure your company's videos, images, blogs and other content is interesting enough for viewers to spend time watching and reading.
- Create a strong call to action.
Get them talking about you
It’s time to get people talking about you on social media. One way to do this is by using 3D content. People love 3D, so take advantage of that fact by creating a bunch of different assets for your products. It’s a great way to build buzz around a new product line or announce an upcoming sale.
Conclusion
In conclusion, there’s no question that 3D experiences are more engaging and immersive for consumers than traditional product videos and photos. With this in mind, it's time for design and furniture brands to start investing more in this method. If you need advice and help with direction you can turn to sub.stnc® – a creative 3D & sound design studio.