The idea of digital 3D influencers is relatively new, but it's gaining traction with brands and content creators looking for something different from traditional formats. Let us tell you why.
Brands and content creators have long been looking for a new avenue to differentiate themselves. With consumers becoming more and more numb to standard formats, they're looking for something innovative that engages the audience with fresh entertainment.
Imagine the possibilities
You have the ability to create a character who is entirely under your control. A personality that harmonizes with the brand values. It wears what you want it to wear, it talks about the things you want it to talk about, and it's located where you want it to be located. This thought is quite exciting for many brands. What is the result of using a 3D influencer? No drama and no unexpected behaviour. Plus, you can rely on something other than availability issues, budget concerns, or any other issue that limits real people.
Digital influencers are also more flexible than real people: they can be in multiple places at once doing various things; they can appear as multiple versions of themselves with different looks and styles (which makes them appealing to brands looking for diverse representation); they can start conversations without hesitation – something not always possible with human beings; finally – digital influencers can be easily edited and adjusted after shooting if there were any problems during production - again making them easier for brands looking for perfection over realism.
Interested to learn more?
We are sub.stnc® a creative 3D & sound design company. Send us an email to learn more about 3D influencers and the possibilities: hello(at)substnc.design