Brand guidelines are your holy grail when it comes to social media; they're an essential tool in helping you create a cohesive message across all of your platforms. They should include the look and feel of brand photos, language used in copywriting, any hashtags you plan to use regularly, as well as any restrictions on topics or products that can be discussed on each platform. This way, there will be clarity about what type of content is allowed. Using these guidelines will help ensure that you're using the same visual style across all platforms.
You should focus on producing highly engaging content. This means posting content that is relevant to your audience and exciting in a way that makes them want to engage with it. Ask yourself what would make you interested in the brand. Then produce content based on your answers.
Try and find all the different social media channels your audience is using. You can find this information by asking or reviewing customer data. Once you've figured out where most of your audience hangs out, it's time to be active there! The best way to get your brand noticed is by proactively engaging in conversations with potential customers on these platforms. The key here is to share content that matches your brand and avoid sharing irrelevant content that doesn't align with who you are as a company.
People expect lightning-fast responses today; your business should try to keep up with the pace. Here are some tips for responding to comments on social media:
Offer value to your following. It's important to offer the right kind of value to your audience. You want to give them something they can't get anywhere else—which could mean a discount, exclusive content, or even access to sneak peeks at what's coming next. If you're not sure how many people are watching your page, find out by using social media analytics software like Socialbakers or Sprout Social. This will give you an idea of who is interacting with your posts and which ones are performing better than others.
When you share 3D content you'll notice the engagement rate goes up. 3D content can help promote your brand in unique ways that are more effective than flat images or basic video. Why not create some 3D assets for the new fashion collection? Or the new furniture drop? Get in touch with sub.stnc® to learn more about the possibilities with 3D & sound design.
This is a great way to increase brand awareness. It gives you an opportunity to build relationships with your customers, which makes it more likely that they'll engage with your content. The best contests or giveaways are those that are relevant to the brand and/or product, make people feel like they're winning something (even if it's just a shoutout), and are simple for users to understand how they've won or become eligible for the prize (such as “like this photo if you want a chance at winning!”). Lastly, once you announce who won or have given away prizes, follow up with them so there's no confusion on what exactly happened with their prize!
A brand recap can be a useful way to highlight your company's successes, introduce new product lines and services, and inspire your audience. If you're hosting a holiday party or other event that you want people to attend, this is also a good opportunity to invite them. Understanding the overall tone of your brand and its voice can help you create content that resonates with customers.
When it comes down to it, creating content that will resonate with your target audience should always be at the forefront of any marketing strategy for brands on social media platforms and even more importantly, creating content that engages, meaning exciting content like 3D motion or other interesting ways to show up your products.